AccountsIQ, the award-winning accountancy SaaS provider, has won the Silver Award in the recent UK Customer Experience Awards, for the digital transformation of its training programme – the AIQ Academy. The award category recognises the role of digital transformation as part of customer experience efforts.

Following a period of unprecedented growth, brought about by the pandemic, the demand for SaaS accountancy solutions revealed a parallel need for training courses that bridged the gap between traditional products and their digital counterparts.

As a result, the company transformed its AIQ Academy, creating 23 online, self-paced learning courses, all CPD certified, as well as portals for channel partners and their own AccountsIQ user communities. The objectives of the academy – to deliver high quality training at scale and on demand, while enriching the learning experience so that students retain more skills.

“The move away from legacy accounting systems to embrace their digital alternatives highlighted the need for an e-learning environment to support the transformation that customers were making,” says Tony Connolly, CEO at AccountsIQ.

“This award is recognition of our focus on the customer experience, ensuring new users of our accounting software have the tools and confidence at their disposal to carry out business-critical tasks anywhere, safely and securely.”

The online component was well received, with AIQ Academy users increasing exponentially – upwards of 1000% – in just three years.

“The results speak for themselves. We maintained our Net Promoter Score during project delivery and it continues to increase year-on-year. We reduced support tickets by 25% and this has enabled us to redeploy resource to focus on customer success and product enrichment.”

The winners were announced at a live awards ceremony on 11 October at Wembley Stadium.