Stenn, the leading digital fintech enabling growth for businesses engaged in international trade, e-commerce and digital services, has today welcomed Marcio Arnecke to its senior leadership team as its new Chief Marketing Officer. Following a record 2023 where profits-before-tax soared 80%, Marcio’s appointment is a clear signal of intent from Stenn as it continues to accelerate its global expansion and make working capital accessible to SMEs.

Marcio brings a wealth of experience in brand and product positioning to the role, including in building demand- and lead-gen campaigns, and overseeing global go-to-market strategies. He will spearhead a globally ambitious marketing team, from the UK, US, China and India, and will be responsible for elevating Stenn’s brand recognition and establishing scalable marketing infrastructure.

Commenting on his appointment, Marcio Arnecke said: “Stenn is on a mission to revolutionise global trade finance through a combination of best-in-class technology and a commitment to customer excellence. It is in a complete field of its own, no other fintech can offer a trade financing experience like Stenn, and so I had to be a part of it.

“With fifteen years of experience scaling businesses in Silicon Valley, I could see right away that I could apply my skills to Stenn. With my expertise, I plan to strengthen its global presence, ensure it appeals to, and engages, SMEs through a variety of channels, and benefits from data-led insights to make more informed strategic growth decisions. Stenn has a fantastic high-performance culture, centred around customer delivery, and I look forward to cementing its position as a category leader.”

Marcio joins Stenn from Intercom where his passion for data-driven marketing and operational excellence powered its highly successful demand-gen programmes. He also brings expertise in managing the IPO roadmap - as VP of Marketing for Zendesk, Marcio was instrumental in guiding the business towards a public listing, and oversaw efforts to improve global brand positioning. 

Welcoming Marcio onboard, Greg Karpovsky, CEO and Co-Founder of Stenn, said: “If we are to meet our objective to bring intelligent, accessible growth capital to global SMEs, we need the right leadership team in place. Marcio’s track record speaks for itself - he is an exceptionally skilled marketer with a hunger for innovation and an enthusiasm for being part of a team that is driving real industry change. I have no doubt in my mind that he will guide us along our growth runway and enhance our business performance.”

With a new Technology and Innovation Hub in Spain alongside a Sales and Marketing nexus in the USA, Stenn is expanding its global footprint to better serve its 800+ global customers. Marcio’s appointment demonstrates its commitment to building its market presence and to capitalising on evolving trade dynamics to establish new revenue streams.