Adyen’s 2025 Hospitality and Travel Report reveals a sharp rise in travelers using AI to book experiences this summer, with data showing a 106% increase in Boomers using the technology year-on-year, the biggest increase in users globally. 

Global research finds that fraud remains a significant challenge within the industry, with 38% of accommodation providers reporting a rise in payment fraud attempts in the past year.

Half (44%) of hospitality businesses say that AI search tools will reshape the industry in 2025 and beyond.