APEXX Global, the merchant-centric payment orchestration platform, today announces the promotion of Simon Hughes to Chief Commercial Officer (CCO) and the appointment of Simon Eve as Head of Sales & Partnerships.

Simon Hughes’ promotion recognises his pivotal role in driving APEXX Global’s commercial success. As Head of Sales & Partnerships, Hughes has overseen the most productive commercial period in the company’s history, accelerating enterprise adoption of APEXX’s Payment Orchestration Platform and strengthening strategic partnerships across the global payments ecosystem. In his new role as CCO, Hughes will lead APEXX’s global commercial strategy, uniting sales, partnerships, and go-to-market execution as the business enters its next phase of growth.

Peter Keenan, Founder & CEO of APEXX Global, commented: “Simon has been instrumental in shaping APEXX’s commercial momentum. Under his stewardship, our sales and partnerships teams have delivered exceptional results and built a powerful pipeline of enterprise merchants and strategic partners. Simon is absolutely the right person to take APEXX’s commercial function to the next level, and I’m delighted to see him step into the CCO role.”

Succeeding Hughes, Simon Eve joins APEXX Global as Head of Sales & Partnerships, bringing more than 20 years of payments industry experience. Eve joins from Trustly, where he spent over nine years in senior leadership roles including Head of Travel, Director - Travel & UK eCommerce, and most recently VP - Travel & eCommerce. At Trustly, he led commercial strategy and execution for Open Banking solutions across Europe, driving new business, scaling existing merchant relationships, and developing strategic partnerships across travel and eCommerce.

Commenting on his new role at APEXX, Simon Eve said: “Over the past decade I’ve worked closely with enterprise merchants across travel and eCommerce to help them scale using innovative payment solutions. Leading commercial growth for Open Banking across Europe gave me first-hand experience of how strategic partnerships and well-executed payment strategies can directly impact merchant performance. I’m excited to bring that experience to APEXX and help merchants unlock even greater value through orchestration.”

Peter Keenan added: “Simon Eve’s experience aligns perfectly with APEXX Global’s ideal customer profile. His deep understanding of enterprise merchants, particularly within travel and eCommerce, combined with his track record of scaling innovative payment solutions, makes him a fantastic addition to the leadership team. Simon’s expertise will be invaluable as we continue to help merchants improve acceptance rates, reduce costs, and simplify global payments through orchestration.”

These appointments underscore APEXX Global’s continued investment in commercial leadership as demand for payment orchestration accelerates among enterprise merchants seeking greater resilience, flexibility, and performance from their global payment strategies.