With its population of 70 million and GDP of $574 billion, Thailand ranks as the second-largest economy and e-commerce market in Southeast Asia. According to official Thai Government statistics, the country enjoyed e-commerce revenues of $23.4 billion in 2022, which is predicted to rise to $34 billion by 2025, an increase of 45 percent. Likewise, the number of e-commerce users is expected to rise from 41.2 million in 2023 to 45.8 million in 2027. Increased internet and mobile phone use, as well as improved logistics and e-payment systems, are seen as the driving factors behind this impressive growth. 

The partnership will leverage Worldline's global payments expertise and Opn's local market knowledge to enable e-commerce businesses to maximize this fast-growing e-commerce market opportunity. The joint solution will help businesses reach local consumers with improved approval rates, reduced costs for cross-border payments through local acquiring, and flexible remittance, either in local Thai Baht or cross-border in over 20 international currencies. Worldline and Opn will provide access to popular local and international cards and the Bank of Thailand’s PromptPay, a leading alternative payment method. The solution will minimize the time-to-market while ensuring the highest level of payment security and compliance, as all card transactions meet PCI DSS and 3-D Secure standards. 

Guillaume Tournand, Head of Growth at Worldline Merchant Services, commented: “We are delighted with this strategic partnership with Opn. Our joint solution removes friction from cross-border payments, offering increased approval rates, lower costs, and faster time-to-market. We're excited to empower companies to seize the full potential of Thailand's e-commerce growth.” 

Ezra Don Harinsut, co-founder and president of Opn, added: “We are very pleased to be working with such a highly-regarded payments solution provider as Worldline and to help e-commerce businesses achieve their strategic objectives in the exciting Thai market. Our joint e-commerce proposition enables us to offer our customers a seamless solution and to ensure their maximum satisfaction.”

A full list of the key benefits of Worldline’s e-commerce solution for Thailand can be found here. The solution is expected to go live at the end of the second quarter of 2024 and is currently piloting with two luxury hospitality customers. 

Worldline’s online payment solutions provide global e-commerce businesses easy access to more than 150 online payment methods and offer a range of currency options with local access in multiple global high-growth markets including Turkey, South Korea and Brazil. These markets present significant potential growth for international businesses.