Allure Security today announced it has raised $17 million in Series B funding, led by Riverside Acceleration Capital, with continued participation from Curql, Glasswing, and Gutbrain Ventures. The latest round brings the company’s total funding to $43 million.

The raise marks a significant milestone not only for the company, but for the emergence of disinformation security as a distinct and rapidly growing category.

Over the past two years, Allure Security has grown 350% and now serves more than 300 customers, including AmTrust Financial, Campbell’s, Palo Alto Networks, VyStar Credit Union, and Webster Bank. This growth reflects a broader shift in how organizations must approach security in an AI-driven threat landscape.

AI Is Transforming the Economics of Deception

For decades, cybersecurity strategies focused on defending infrastructure—protecting networks, securing endpoints, and safeguarding data from external threats.

While this model remains relevant, it no longer captures the full scope of modern risk.